What Is Your Competitor Up To? Obvious and Little-known Research Techniques
July 11, 2006

Occasionally a story appears in the media that’s out of Jimmy Breslin’s classic novel (and later a film) “The Gang That Couldn’t Shoot Straight.” Three goofballs tried to sell Coca-Cola Co. trade secrets to PepsiCo. Inc., and Pepsi alerted the feds. It’s a delicious tale of an FBI sting, $30,000 cash stuffed in a Girl Scout cookie box and a test tube containing a sample of a new Coke drink. This emphatically is NOT the way to do corporate research. At the end of this story are links to The New York Times and Washington Post accounts of this nutty saga. They may require (free) registration. On

Hybrid E-mail
July 1, 2006

B-to-B marketers know all too well that their e-mail open rates are on the decline. The problem, at least in part, says Jay Schwedelson, corporate vice president of Boca Raton, Fla.-based direct and interactive marketing services provider Worldata, is that e-mail clients such as Outlook 2000, Yahoo! and Gmail, increasingly are blocking HTML imagery and therefore virtually stripping marketers’ carefully designed e-mail campaigns of both message and impact. This particularly is worrisome for B-to-B marketers because many business professionals use a version of Outlook as their e-mail client—with the notable exception of medical, legal, accounting and consulting professionals, many of whom use personal domains

The Passing of William Rehnquist
September 8, 2005

Who is the keeper of your flame? Denny Hatch's Business Common Sense (September 8, 2005): Vol. 1, Issue #29 IN THE NEWS Chief Justice William H. Rehnquist died Saturday evening of cancer, ending a remarkable 33-year tenure on the Supreme Court and creating a rare second vacancy on the nation's highest court. --Gina Holland "Chief Justice Rehnquist Dies at His Home" The Associated Press, Sept. 3, 2005, 11:58 p.m. U.S./Eastern Shareholders of Nextel Partners have bid up its stock like a piece of hot Manhattan real estate, gambling that Sprint Nextel

T.O. and Drew--The Mouths That Roared
August 25, 2005

Winning and Whining to Guarantee Sky-High Ratings IN THE NEWS By all appearances, Andy Reid is poised to make the biggest mistake of his head coaching career this morning. If Reid welcomes Terrell Owens back to his team, he turns the Eagles' 2005 season over to the most immature and selfish athlete in all of professional sports. The team Reid has carefully built into one of the best in the NFL will officially be in the hands of the last man anyone at the NovaCare Complex can trust. --Phil Sheridan "Birds will pay if they allow

TV Advertising Comes Out of the Dark
March 1, 2005

New technology allows for more targeted DRTV spots It seems ridiculous that a printed medium—direct mail—has been targeting consumers for decades, while television has been stuck with non-targeted advertising, airing the same ad to everyone. Thanks to a new concept called addressable TV advertising, it’s now possible for advertisers to deliver customized messages to TV viewers. Addressable TV advertising brings the direct mail practice of targeting to a TV audience. You now can deliver TV ads tailored to consumers based on geographic, demographic or behavioral components. This advance has been made possible by new technology that inserts different versions of the commercials at