Direct Mail Schooled Boy, 12
August 6, 2015 at 8:00 am

Direct mail may have a new, much younger, constituency. Mathew Flores, 12, believes reading marketing makes him smarter. That’s what he

Is the NFL Losing 45% of Its Fan Base?
September 11, 2014

If NFL stood for "not for long" instead of "National Football League," the debate would center on how much more time it would take for its reputation to recover from a perceived cover-up of a crime—Ray Rice punching and knocking out his then-fiancé, now wife, Janay Palmer, in February in an Atlantic City casino elevator. Or "NFL" could continue to stand for what comes up in Twitter searches on Wednesday for the trending topic of #RayRice: "Related Searches: #nfl, #domesticviolence"

Denny's Daily Zinger: Are You Spiking Your Customers in the Eye?
May 28, 2014

Philadelphia is a sports-crazy city. Peggy and I used to go to a Phillies baseball game two or three times a year. Comcast/NBC has the Phillies' TV rights. Now all Phillies games are blacked out to Dish Network and DirecTV (which we have) subscribers. I occasionally listen to Phillies games on the radio while doing crosswords. The Phillies are hurting bad

PhillyDMA Announces Direct Marketer of the Year
April 23, 2014

The PhillyDMA is pleased to announce the 36th honoree of the Direct Marketer of The Year Award (DMOY): Scott Cohen, Managing Director/Agency Principal at Quattro Direct. This award will be presented to Scott at the Annual Benny Award Dinner on June 5, 2014

AOL Taking on Google, Adobe in Ad Tech
March 28, 2014

Tim Armstrong has turned AOL from a company known for dial-up Internet access into a media outlet. His next big plan? To turn the company into an advertising technology leader. The AOL chief executive sees the company playing a central role in the ad industry’s adoption of programmatic buying and selling, i.e. the use of Wall Street-like automated trading systems to place ads both online and in traditional media. Speaking at the Ad Tech conference in San Francisco, Armstrong will announce that AOL is introducing One by AOL, a new technology platform that will combine several acquisitions

Too Big to Fail - But Not Too Big to Suck
March 26, 2014

On a recent "Real Time With Bill Maher" show, Maher responded to the announcement that Time Warner Cable would merge with Comcast Corp. in a $45 billion purchase. He noted that, combined, the two cable systems represent 19 of the 20 largest U.S. markets; and, apart from suppliers like Dish and DirecTV, they have no competitors in these metros. Further, Maher said, the two companies have the lowest customer satisfaction ratings of any cable system. So, as he asked his panelists, where is the value for customers in this merger if both companies are known to have questionable service performance?

TV Ads Just for You, Dear Voter
February 18, 2014

The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those individuals directly through their televisions. Welcome to "addressable TV," an emerging technology that allows advertisers—Senate hopefuls and insurance companies alike—to pay some broadcasters to pinpoint specific homes

Facebook Scores Huge With Holiday Website Traffic, While Pinterest Flops
December 10, 2013

The National Retail Federation reports that there’s been a record $59.1 billion in sales racked since Thanksgiving Day. Even more impressive is the fact that 40.7 percent of these transactions were brought in from online sales. And those numbers are pre-Cyber Monday, so they’re sure to skyrocket even higher once the biggest online shopping day of the year is over and done. But what’s really interesting is that there’s been a serious about-face when it comes to social referral traffic