COLLOQUY's 2011 Cross-Cultural Loyalty Study Uncovers Global Perceptions on Loyalty and Implications for Spending TORONTO, Nov. 2, 2011 /CNW/ - Ninety per cent of Chinese consumers trust foreign brands over domestic, and shoppers in Brazil, India and China say they are significantly more likely than Americans and Canadians to use a credit card for something they can't afford. The results of a one-of-a kind global study on shopping behaviour and consumer loyalty also found Brazilians are far more concerned than Americans and Canadians about protecting personal information, while Chinese consumers are far less concerned than their North American counterparts.
Consumers have sounded a clear warning to brands in COLLOQUY’s latest research into the word-of-mouth (WOM) sharing practices of U.S. households: Bad news travels fast. Of 3,295 U.S. consumers surveyed by COLLOQUY, slightly more than one out of every four (26%) said they are far more likely to spread the word to family, friends and coworkers about a bad experience with a product or service than a good one.
Global economic slowdown. Double-dip recession fears. Cash hoarding. Whatever catchphrase those who aren't spending money are using to justify their miserly behavior, consumers who actually are spending money would prefer hearing different words coming from credit card companies: "Thank you, and here's your reward."
Who are the heaviest users of loyalty programs? The affluent, according to Rick Ferguson, editorial director of COLLOQUY, a provider of loyalty marketing services based in Blue Ash, Ohio. This group is categorized by making $125,000 per year or more in household income.
The economy continues to lag, and that appears to understandably affect almost every sector in the marketing industry. But there's one major exception: loyalty programs, which recognize and reward the best customers of an organization. According to the recent white paper from loyalty marketing publisher and research company COLLOQUY, After the Meltdown: Consumer Attitudes and Perceptions About Loyalty Programs in the Post-Recession Economy, U.S. consumer participation in loyalty programs has jumped nearly 20 percent amid the recession. Here are two reasons why.
In the past six issues of Inside Direct Mail, a quarter of all our stories have mentioned the down economy in the lede. Direct marketers always must consider the bottom line, but now that line has become shakier than ever
In our uncertain economic climate, loyalty programs play an increasingly important role for direct marketers. Customer loyalty programs have been around for nearly 30 years in most developed countries in the world, including the U.S. and most of Europe. As a result, it’s a saturated market. COLLOQUY, which comprises a collection of resources devoted to the global loyalty-marketing industry, conducted research last year that showed the average U.S. household was a member of 12 loyalty programs. “That seems unlikely, but it’s because a lot of folks will sign up for the initial offer but then not re-engage with it again,” explains Rick Ferguson,
By Hallie Mummert Oh, what an effect a mature market and healthy competition have on business standards. If you think back a decade or so, you probably can remember more than a few "loyalty" programs that seemed to be designed more for the sponsoring company's benefit than for the customer's. That's not the case today, as consumers wield more power and hold high expectations for companies to meet their demands for better service, reasonable prices and more value. Loyalty programs have been forced to keep pace, and many companies have stepped up to the challenge by adopting new technologies, investing