Collin Street Bakery

5 Proven Ways to Create a Blockbuster Unique Selling Proposition
October 1, 2014

You've heard of USP. A strong unique selling proposition can produce more sales because it works to engrain new long-term memory. A proven way to differentiate yourself from your competitors is through repositioning your copy and design. If you haven't examined your USP lately, there's a good chance you're not leveraging your unique strengths as strategically as you could. Here are five proven ideas to help you refine your USP and create a blockbuste

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Gearing Up for the Holiday Rush (1,954 words)
June 1, 2000

It's not beginning to look a lot like Christmas just yet, but retailers know the importance of preparing early. With 1999 holiday shoppers spending an average of $1,080 on gift purchases, the sheer numbers can be daunting. Now is the time to gear up. "Gearing up" can mean lots of different things, from accepting orders on the Web; to dealing with customers over the phone; to delivering packages on time. There are several details to tend to long before you hear the first Christmas carol. Have a look inside some successful operations to learn how to begin. Christmas is Its Business Collin Street

Media Potpourri (989 words)
July 1, 1998

If an offer works in the States, it will likely do well in the United Kingdom. However, the media used to convey your message may vary across the Atlantic. While the supply of U.K. lists continue to grow along with demand, a grab bag of media also helps direct marketers acquire U.K. consumers. Britons enjoy 20 national newspapers and countless regional and city dailies. These papers are full of ads, 86 percent of which carry a direct response mechanism, whether it be a coupon or a telephone number. Newspapers also contain a variety of free-standing inserts (FSIs)—either single stand-alone sheets or standard