Collage Video

Market Focus: Fitness Enthusiasts
September 1, 2004

You don’t have to pump iron, run a marathon or attend daily aerobic classes at your local gym to be considered a fitness enthusiast. To the contrary, most of the individuals who fall into this category are aspirational fitness buffs—people who desire to be fit. A Focus on Body Image Fitness enthusiasts tend to be well-educated individuals with the discretionary income to spend on health and fitness products and services, such as gym memberships, fitness publications, exercise videos and equipment, according to Michael Fishman, senior client management director at ClientLogic Specialists Marketing Services, a Weehawken, N.J.-based list brokerage and management firm that manages several