Cognos

Record Online Thanksgiving Day Shopping Paves Way for Strong Black Friday Retail Sales, Reports IBM
November 28, 2011

U.S. shoppers took advantage of early sales this holiday driving a 39.3 percent increase in online Thanksgiving day spending while setting the stage for 24.3 percent online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM. As part of IBM's Smarter Commerce initiative, IBM's online retail benchmark study reveals the following trends as of 12:00 am PST:

Social Works
February 1, 2010

A pounding beat communicates urgency. Avatars explain After Inc.'s problems. Those watching the trailer for IBM's business process management game learn they alone can provide the solutions that will save this mythical company.

Make the Sale
November 1, 2005

Boosting lead conversion requires finesse and a well-executed strategy By Nancy Harhut I just returned from speaking at Moscow's 5th International Direct Marketing Conference. When I was there, one of the attendees asked me if American direct marketers spend more time acquiring leads or building loyalty. A good question. But it left out that important grey zone—converting leads. It can be a long, hard road from lead acquisition to customer retention. Unfortunately, there's no magic bullet that converts prospects. The good news is that with some smart thinking and diligence, it can be done. Longer Buying Cycle To start, it helps to

Technological Darwinism Maximizing ROI (1,583 words)
May 1, 2001

By Bob McKim Everyone is talking these days about how to know their customers better. They want to be like Nordstrom and have a personal relationship with each customer, one customer at a time. In the past, the thought of this would have driven IT professionals mad. Today, while it's still largely a dream, the ability to connect all databases in an enterprise to an organic and intuitive computer armed with the ability to deliver personalized marketing messages to individual customers at the exact right time is becoming more of a reality. Some transitions still need to take place and some