CMS

Websites Need to Become as Personalized as Email
February 19, 2014

Over the last 10 years, marketers have gotten really good at personalizing emails. Retailers know your order history, style preferences and sizes; airlines know your travel preferences and frequent destinations; and companies in all industries know what content you have downloaded and which events you have attended. Savvy marketers then use all this information to make sure their outbound messaging is as relevant and engaging as possible. Websites, on the other hand, have lagged far behind email

Has Content Marketing Hijacked Content Strategy?
February 11, 2014

“Creating content isn’t content strategy.” That’s a simple statement I tweeted nearly two weeks ago. As a rush of retweets, favorites and comments flowed in response, I was delighted so many people agreed with that distinction. Then, some responses shifted to a blame game, best represented by a Tweet to the blog post, "How Content Strategy Got Hijacked by Content Marketing," which contends that content marketing confuses content creation with content strategy and, consequently, dilutes the definition of content strategy. I couldn’t disagree more

5 Reasons Why Affiliate Marketers Are the Best Digital Marketers
February 11, 2014

It's no secret that some of the best digital marketers in the world have a background in affiliate marketing. Much of the technology, strategy and principles we use everyday as online marketers have their roots in the early days of affiliate marketing. These are the guys that were developing and using tracking scripts (before Analytics and Woopra), CMS scripts (before WordPress and Drupal), spy tools (before SpyFu and MixRank) and split testing scripts (before Optimizely and Visual Website Optimizer) that we now take for granted in our careers.

Using Mobile CMS to Deliver a Smart Experience to Your Smart Device
October 24, 2013

Join us for a webinar where we will dig into...
* Hot Mobile Trends
*How mobile devices are being used as tools to simplify and inform
*How your CMS combines with Mobile Apps to create active mobile experiences
*Examples of future Mobile Experiences

8 Content Marketing KPIs You Can’t Afford to Neglect
October 7, 2013

Gone are the days when key performance indicators (KPIs) were limited to just measuring the number of "hits" on a website. Web analytics and KPIs have evolved over the years, and digital marketing has become more accessible with tools like Google Analytics, Omniture and other content management systems. The very general KPIs for content marketing include visitors’ engagement and conversion rates, which form the foundation of the KPI monitoring.

8 Content Marketing KPIs You Can’t Afford to Neglect
October 4, 2013

Gone are the days when key performance indicators (KPIs) were limited to just measuring the number of "hits" on a website. Web analytics and KPIs have evolved over the years, and digital marketing has become more accessible with tools like Google Analytics, Omniture and other content management systems. The very general KPIs for content marketing include visitors’ engagement and conversion rates, which form the foundation of the KPI monitoring.

Business Blogging in a Content Marketing World – 5 Steps to Success
August 27, 2013

Are business blogs dead? I know it’s a tired, over-used concept, but that’s the question I was asked recently for an interview. It’s been asked on and off over the past 10 years or so. Ironically, we’ll be celebrating 10 years of blogging for our business in just a few months and we continue to add new blogs for clients on a regular basis. With the combined challenge of creating high quality content over a long period of time with increased competition from overall content marketing efforts, it’s no wonder

Copywriting Tricks to Turbocharge Your Metadata for Conversions
June 20, 2013

Welcome to another of my mammoth-but-hopefully-useful blog posts! This month, I’ve been reminded of the challenge (and dare I say it, enjoyment) of writing title tags and meta descriptions, having written them for a couple of clients in the past few weeks. Metadata puts the skills of even an experienced copywriter to the test. With such a small character limit, the writer must combine impact with brevity (the latter, I fear, not a quality present in this post) to achieve what is effectively a strong advertising message designed to drive traffic and ultimately increase conversions. I thought today I’d share

SMB Basics: How to Add a Contact Form on Your Website to Grow Your Business
April 23, 2013

If customers are going to subscribe, purchase or contact an item from your website, it’s important to make this process as easy as possible. An online contact form is very beneficial as an optimization strategy. Not only is it a convenient format to reach out and grab user attention, but it’s also a conversion pathway. A contact form provides an easy method for a business to retain information, as well as measure and track progress internally. Moreover, a contact form signifies trust because the business will eventually be communicating with them. About 66 percent of small business websites don't have