Mobile Marketing: Turning Overwhelming into Rewarding
January 19, 2011

Mobile marketing is one of the hottest trends among today's marketers. When used effectively, mobile communications can engender greater brand loyalty, increase engagement and lead to increased sales.

ClickSquared Announces Selection As Cross-Channel Marketing Provider for Dallas Stars
January 12, 2011

Dallas Stars Select ClickSquared as Cross-Channel Marketing Provider We chose to work with ClickSquared because it offered one of the most advanced cross-channel marketing solutions in the professional sports industry... ClickSquared announced today that the Dallas Stars have selected them as their cross-channel marketing solution partner. ClickSquared’s SaaS (Software as a Service) marketing platform, Click 3G, will enable the Stars to create highly targeted and personalized fan communications as well as execute lifecycle-based marketing programs based on individual fan preferences. The cross-channel programs will help increase fan engagement, build long-term fan loyalty, and drive increased ticket, merchandise and sponsorship

Mobile, Social Media, Ad Creative and Online Video
October 1, 2010

According to Reston, Va.-based comScore, more than 177 million Internet users in the U.S. watched video content in June. As viewing videos online continues to grow by leaps and bounds, comScore has introduced Video Metrix 2.0, a next generation of the company's online video measurement service.

Marketing Automation, E-mail Marketing and Social Media
May 1, 2010

Marketing Automation: Sometimes marketers just want a one-stop shop. Enter ClickSquared of Waltham, Mass., a cross-channel and e-mail marketing solution provider, and its third generation SaaS platform, Click 3G.