We've all heard the phrase "Big Data" and, as marketers, you may be struggling to incorporate a solution for managing it. But are you trying to solve the right problem? Is big data really what you need, or is it a catchy phrase better used by those who think they need to capture every keystroke for day-to-day business activities? My advice to marketers is this: "Don't try to boil the ocean." Think about the data you need to drive your marketing programs and make yourself relevant and timely
A recent study from ClickSquared, a global provider of SaaS cross-channel campaign management software and email services, and The Relevancy Group indicates that while email remains marketing's workhorse, lack of relevancy contributes to deletions, fuels unsubscribe requests and pushes consumers to mark messages as spam. To improve results, marketers must embrace strategies to heighten email relevancy and improve timing. By doing so, they'll increase customer engagement and conversions.
If email is the least expensive and easiest way to understand consumers, then why aren't businesses embracing it more fully? In a recent survey from ClickSquared, conducted with The Relevancy Group, we learned over a six-month period that marketers segmented audiences based on email clickthrough only 42 percent of the time. Email open rates were evaluated even less, at 35 percent.
This white paper explores the benefits of employing a cross-channel campaign management solution to run marketing programs, along with the unique advantages of selecting a cloud-based platform. ClickSquared is a global provider of cross-channel marketing software and services - uniquely delivered in the cloud.
This white paper explores the benefits of employing a cross-channel campaign management solution to run marketing programs, along with the unique advantages of selecting a cloud-based platform. ClickSquared is a global provider of cross-channel marketing software and services—uniquely delivered in the cloud.
In an informative podcast recently from ClickSquared, Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research, addressed the distinctions between multichannel and cross-channel marketing. This compelling dialog highlighted the key capabilities marketers should seek in a marketing platform, and also underscored the importance of working with a vendor that can effectively manage your marketing database.
Asked not once, not twice, but three times if they genuinely want to learn more about Lenny Clarke's comedy and other events coming to the Palace Theatre in Manchester, N.H., more than 28,000 patrons say yes, they really do. Peter Ramsey, president and CEO of the theater, says during the past seven years, the Palace has been collecting email addresses from ticket holders then verifying their opt-ins twice, "so we'd get it right."
This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and soft bounces.
In early 2010, a looming National Football League lockout coincided with the New England Patriots' lowest season ticket renewal rate in a decade. But Pats owner Kraft Sports Group (KSG) of Foxborough, Mass thought analytics might solve one of those problems.
Cloud-based business solutions are creating a lot of buzz lately. And no wonder: World-class software applications are now available to fit any budget, providing speed-to-market advantages, with the majority of IT costs taken out of the equation.