Consumer marketers have long used humor to get their messages out. By comparison, most business marketers—with a few notable exceptions—generally tend to play it safe. Tim Washer, senior marketing manager at Cisco Systems, thinks B-to-B companies should give serious thought to using comedy in their marketing efforts. "Consumer brands get away with being ridiculous all the time and that's fine," he said. But with the proliferation of social media, "it doesn't matter if [the audience] is B-to-B or consumer. They're people."
Are you searching for ways to increase site traffic, time on site, unique visitors and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content—lots of it—and interactive content is some of the best.
StrongMail announced that Cisco's WebEx division has significantly improved the deliverability, efficiency and effectiveness of its email marketing programs with StrongMail's delivery technology, services and tools. Since switching to StrongMail, Cisco WebEx has gained new insight and capabilities that have enabled it to optimize its email marketing communications for maximum inbox delivery. Cisco WebEx turned to StrongMail to overcome deliverability challenges and improve the efficiency of bounced message processing. Since implementing StrongMail's email delivery solutions and leveraging its StrongDelivery Tools and deliverability services, Cisco WebEx has improved its email delivery by
The essence of conversion content marketing, taking lessons from content marketing and applying them in conversion optimization, and vice versa— is that content is king. The call-to-action, which is often glorified in conversion circles, is certainly important. But frankly, it’s not as important as the content for which that call-to-action is associated.
StrongMail, a provider of online marketing solutions for email and social media, has announced record 2010 revenue and key product and customer growth milestones that exceeded annual projections. Record revenue for Q4 2010 marked the 11th consecutive quarter of record sales, as the company continued to attract Fortune 2000 brands, such as AT&T Interactive, Cisco Systems, IHG (InterContinental Hotels Group), Mercedes-Benz USA and Vonage, the Company noted. Launching StrongMail's Agency with the acquisition of interactive and social CRM agencies Magnetik and Conversa Marketing enabled the company to expand its social media marketing customer base with Boston Apparel Group, Castrol,
As much of the world strives to pull itself out of this damnable recession—the Organisation for Economic Co-operation and Development did report recently at least the beginning of a global economic recovery—marketers have been forced to grapple with how much stock to put in the predictive abilities of their customer databases. Has the poor health of the U.S. economy altered the consumer—and business, for that matter—landscape so greatly that all the customer data you collected up until a year ago couldn't forecast its way out of a wet paper bag?
In today’s marketing environment, most B-to-B prospects are hesitant to just give away their individual and company data to any old marketer.
But while the task is daunting, B-to-B data capture is not a lost cause. In fact, the Web has made gathering information more efficient, if done correctly.
When you break it all down, networking means two things to Internet networking equipment and network management tools and solutions provider Cisco Systems: the networking tools the San Jose, Calif.-based company manufactures, markets and sells and how it markets its products through social networking tools.