Chilcutt Direct Marketing
Looking to make a splash with your product or service? Don’t overlook the fishing enthusiast market. The 2001 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation conducted by the U.S. Fish & Wildlife Service found that 16 percent of the U.S. population over the age of 16—that’s 34 million people—participated in fishing during the time of the survey. Even better news is that the fishing enthusiast market can be an affluent demographic that’s eager to spend money on the hobby. Sixty percent of the people who fished during the time of the U.S. Fish & Wildlife Service National Survey earned more than $50,000 per year.
Sell 'Em Lock, Stock and Barrel By Lisa Yorgey Lester Hunting is an American tradition shared by the young and old, rich and poor. It has no geographic boundaries and crosses all racial and ethnic groups, according to Economic Importance of Hunting in America, a 2001 report conducted on behalf of the International Association of Fish and Wildlife Agencies (IAFWA). Demographics, however, do point to a decidedly male market. Of the more than 15 million active hunting participants in the United States, 88.2 percent are male. While hunters come from all walks of life, their demographics might vary slightly according to the type of
By Abny Santicola We all know the phrase, "It's like riding a bike." And most of us have ridden or ride bikes. But is that all it takes to be considered a cyclist, or is there more? According to a 2003 sports participation study by the National Sporting Goods Association (NSGA), the overall bicycle riding population—made up of individuals 7 years of age or older who bike six or more times a year—numbers 36.3 million in the United States. But that's a pretty wide net. A truer representation of the cycling market is a group NSGA refers to as "frequent participants"—those who have biked