Emails Targeted to Loyalty Program Members Have High Transaction Rates
February 25, 2011

Experian Marketing Services has announced a new loyalty study that provides an in-depth look at customer loyalty behavior and trends in the marketplace. A major theme from the report is how marketers can empower their customers to become vocal advocates of brands.

4 Hot Topics From eTail
February 24, 2011

Here are four hot topics in cross-channel retailing that are being discussed at eTail 2011 in Palm Desert, Calif. this week:

3 Reasons Marketers Should Continue to Allow Guests on Their Sites
August 5, 2009

For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.

Op-Ed: Memo to Ad Agency Holding Companies - You Blew It!
October 18, 2007

I was reading through Adweek magazine recently and came across an article titled "Hunt Grows Desperate as Digital Pool Shrinks" (Adweek, Sept. 3, 2007). The gist of the article was that there is a quickly diminishing number of independent digital shops to be purchased by the major holding companies -- WPP, OmniCom Inc., Publicis, Interpublic Group (IPG) -- in their rush to offer clients a true suite of digital marketing services in an increasingly Internet-focused world.

Nuts & Bolts: Tech Talk
October 1, 2007

Go Retail to Web E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization. The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information. Web:

Brooks Brothers Tailors E-mail Marketing to Fit
April 1, 2005

Problem: Brooks Brothers needed to better target its women's wear e-mail marketing campaigns. Solution: Segment customers based on behavior. Result: E-mail conversion and click-through rates go up exponentially. Although primarily known for its men's clothing, retailer Brooks Brothers wanted to increase sales of its growing women's wear collection through an e-mail campaign. Its initial strategy was to use the self-identified information its e-mail customers provided via opt-in processes to divide customers into male, female and unknown segments. The female segment received a women's clothing-dominant e-mail with a smaller men's callout. The unknown and male segments both received the male-dominant version. However, this initial

Not Just a Shot in the Dark
March 1, 2002

By Dave Hendricks Like many marketers today, you have probably heard that Web site banner ads are a dead marketing format. The next big thing is e-mail marketing. "It's all about customer relationship management, or CRM," you're told: If you don't establish an online relationship with your customers—and fast—your competition will eat your lunch. So now you're amassing the biggest e-mail list you can manage. Your goal? You want to try to get visitors to sign up. What for? More information and offers. Next? Monetize them, perhaps by acquiring individuals' permission to send the infamous "third-party offers from like-minded partners." Profiting