Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.
Company: Chase Paymentech, a merchant acquirer and payment processor
Product/Service: Safetech Fraud and Security Solutions, a tool to help retailers protect against online fraud and data breaches at point of sale
What it Does: Retains legitimate sales while preventing fraudulent transactions by providing applications such as multilayer device fingerprinting, proxy piercing, dynamic order linking, dynamic risk scoring, custom rules management and auto-decisioning. Safetech Fraud tools can be used regardless of currency and payment method, simplifying the cost and complexity of merchants' global fraud management initiatives.