Here's a sleazeball scenario. "Contemplate this only somewhat fictitious example: A "charity" is created to educate the public about the common cold. It hires a professional fundraiser to conduct a direct mail campaign to raise money. (Telemarketing can be easily substituted for direct mail here.) The direct mail copy provides a statistic on how many people annually catch a cold and includes the following tips on how to avoid it: Wear a hat, eat soup and avoid people who sneeze."
A yearlong investigation by three news outlets that identified America’s “50 worst charities” has revived the perennial question of what the nonprofit world should do to drum out unscrupulous nonprofits and fundraisers. The inquiry by the Tampa Bay Times and the Center for Investigative Reporting, joined in recent months by CNN, highlighted charities that channel most of the money they raise to professional solicitors, mimic other charities’ names, deceive donors on telemarketing calls, divert money and contracts to people with ties to their organizations and use accounting tricks to inflate the amount they report spending on their missions. While anyone
Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.
A growing number of charities across the USA are taking a nickel-and-dime approach to encourage donations by mail, despite some evidence that including coins in solicitations turns off potential donors. Paul Bobnak, director for "Who's Mailing What!" a service that collects data on direct mail operations, says the company's records show the use of coins in charity mailings is increasing this year after several years of decline.
Faith-based charities lean heavily on direct mail to keep them going and serve their missions. But even the most worthy cause in the world may not attract new donors or bigger gifts from existing donors during a down economy … unless, of course, the campaign is expertly crafted for prospects that the mailer knows like they’re family. “What is essential is to understand your donors and what motivates them,” underscores Don Rossi, a direct response copywriter and coach based in Wylie, Texas. In other words, the faith-based group requires efforts that speak to them in a language and design that resonate as
E-Postage and the Fleecing of 30 Million AOL Members March 7, 2006: Vol. 2, Issue No. 18 IN THE NEWS AOL to pay e-mail tab for nonprofits America Online intends to pick up the costs for nonprofit groups that wish to send e-mails to AOL members, a move that comes less than a week after a consortium spoke out against the company's plan to charge for a new bulk e-mail service. Dulles, Va.-based AOL said Friday that it will offer nonprofit organizations two new free e-mail options that possess many of the features, including images and Web links, of the company's premium