Caribou Coffee

2 Ways to Use Competitive Intelligence on Email Subscriber Lists
May 29, 2013

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as a benchmark. If you’re currently doing this, I’ll show you two new ways to measure the growth of your list using data from third-party competitive intelligence tools—so you can be not only best in class, but also be better than your competitors

Brand Matters: Are You the Real Deal?
April 1, 2008

I have always been a cheerleader for the underdogs. They just plain try harder. This is why I favor companies like Caribou Coffee over Starbucks, Frontier Airlines over United Airlines, Ben & Jerry’s over Breyers and Chipotle over McDonald’s. Not only do these “underdogs” try harder, but they also seem more comfortable in their own brand skins. They are original. They are daring. They are independent thinkers. They are the real deal. Is your brand the real deal? I bet your customers know the answer. Stand Out from the Crowd As you look at the vast choices of products and services customers have today,

Judging the Echo Awards (1,302 words)
October 1, 2000

by Lois K. Geller Just imagine. You open up your mailbox and find a silver sack envelope—the kind that newspapers sometimes come in. You open it up and there's a newspaper—at least it feels like a newspaper—but wait, it's entirely blank except for the name on the masthead. An attached response card reads, "You fill this in and we'll fill you in." It's a really unique approach to selling a newspaper subscription, because you're holding it in your hand and you really want to read it. Having spent two days judging The 2000 Direct Marketing Association's International ECHO Award final submissions, I am