In the late 1990's, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through regular, automatic purchases online. Far from being a savvy investor, I found ShareBuilder to be the easiest and least stressful way to get involved in the stock market because, after all, how risky could a $5 or $10 weekly investment be to a neophyte like me?
Who still sends direct mail? Many of the most successful companies in the U.S. In fact, nine of the top 10 on this year's Top 50 Mailers list are also on the Fortune 500 (including GEICO, which is a part of Berkshire Hathaway), and the one that isn't happens to be one of the world's largest nonprofit clubs (AAA). Once again, Target Marketing has teamed with Who's Mailing What! (WMW!) and its impressive library of current direct mail to track the top mailers of the past year.
It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific Northwest, we’ve picked up a few new vocabulary words—Polar Vortex, Bombogenesis, Pineapple Express. These words, though, mean more than your customers being cold, frustrated and covered in snow (or ice); they mean you have a super-relevant hook to start conversations with your customers
The paper avalanche begins at my home in South Jersey. It's January, and along with the cold, snow and wind—plus post-holiday bills—comes the inevitable volume of bank credit card offers. Hooray! Yesterday's mail represented the normal credit card promotional mini-avalanche: five offers—two from national banks, and three from major regionals. In reviewing the promotions, they are pretty typical, pretty similar in positioning and messaging, and all pretty much hit several of the following, non-personalized, push offer components:
With the help of Who's Mailing What! (WMW), we decided to take a closer look at the top 10 out of the Top 50 Mailers of 2013, which makes up Target Marketing's annual September cover story. In particular, one standout mailing campaign from each (although that's a challenge with catalogs, but we did our best!).
Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.
Search, social and content marketing are practically the holy trinity of online marketing today, and on Thursday, May 30, Arnie Kuenn from Vertical Measures offered a comprehensive plan to excel at all three in the webinar "How to Win at Search, Social and Content Marketing." However, we couldn't get to all the 40-plus questions our audience asked after the webinar. Of those, here are some of the most important to sucessful content marketing with Kuen's answers for how to do them right.
“I’m not supposed to tell you this,” warns the CEO of a fast-growing NYC startup pitching my firm. “I was coached that venture capital won’t like this answer. But since you asked, our best performing channel is direct mail.” Conventional wisdom really has it in for direct mail. The channel is shrinking. The post office is scrapping Saturday delivery. The cost of a stamp is rising. My personal favorite: Do people even check their mail anymore? One of our CEOs—a brilliant direct marketer—seemed uncharacteristically resistant to test direct mail
The nation’s consumer watchdog on Wednesday delivered its first enforcement action against the financial industry, fining Capital One for pressuring and misleading more than two million credit card customers. Capital One, one of the nation’s biggest banks and credit card lenders, agreed to pay $210 million to resolve a pair of regulatory cases, the latest legal setback for the financial industry. The Consumer Financial Protection Bureau, Wall Street’s newest regulator, accused Capital One of “deceptive marketing tactics.” The credit card company—which is known for its catchy television ads, asking “What’s in your wallet?”—received a regulatory rebuke for misleading …
As the nation’s banks and financial firms emerge from the wreckage of the financial crisis, they are working out how best to lend to people with tarnished credit. Overall, credit-card issuers sent 418 million pitches to U.S. subprime borrowers in the first nine months of this year, double the year-earlier volume of 207 million, according to research firm Synovate, a unit of Ipsos. Despite the surge, direct-mail solicitations remain far below pre-crisis levels. (Synovate doesn’t track balance-transfer offers.)