Campbell - Ewald

USPS integrates PayPal, mulls staff cuts
September 16, 2011

Washington, D.C.—The U.S. Postal Service, facing crushing debt but scrambling to offer deals that appeal to consumers and businesses, will let customers make postal purchases on USPS.com with PayPal and will support the initiative with a new ad campaign.... Also, on Thursday the Postal Service said it may cut processing facilities, equipment and 35,000 processing jobs to save an estimated $3 billion a year.

Top U.S. Postal Service Contractors for FY 2010: FedEx Is Again USPS’s Largest Supplier
January 11, 2011

Husch Blackwell's Postal Service Contracting practice group today released its list of the top 150 U.S. Postal Service suppliers for fiscal year 2010, and for the eighth straight year FedEx claimed the No. 1 spot with Northrop Grumman jumping from fourth to second. The list is compiled by David P. Hendel, a partner in the firm who has served clients' postal contracting needs for 29 years. This is the 15th year for the list. First-place FedEx transports Express, Priority and First Class Mail, and earned postal revenues of $1.372 billion in fiscal 2010 - falling slightly from the $1.4

A Shipshape Recruiting Effort
January 11, 2007

By Hallie Mummert, editorial director, Inside Direct Mail Planning, analysis and refinement are key components to achieving any goal. For the U.S. Navy, these processes apply as readily to the challenge of finding and attracting top talent as they do to fighting a battle on the high seas. Given the Navy’s continual state of readiness for the latter situation, it is well-suited then to use direct mail effectively to tackle the former objective. With the assistance of its agency of record, Campbell-Ewald, the Navy Recruiting Command has been enjoying smooth sailing with a #10 envelope control effort that leverages a phone card premium and motivational messaging

Top Mailing: A Shipshape Recruiting Effort
January 1, 2007

Planning, analysis and refinement are key components to achieving any goal. For the U.S. Navy, these processes apply as readily to the challenge of finding and attracting top talent as they do to fighting a battle on the high seas. Given the Navy’s continual state of readiness for the latter situation, it is well-suited then to use direct mail effectively to tackle the former objective. With the assistance of its agency of record, Campbell-Ewald, the Navy Recruiting Command has been enjoying smooth sailing with a #10 envelope control effort that leverages a phone card premium and motivational messaging to encourage prospective recruits to take