Call Compliance, Inc.

Good (not cheap) Telemarketing
June 1, 2003

By Alicia Orr Suman Have telemarketers gotten nicer? As a member of the direct marketing community, I have not put my name on the state Do-Not-Call (DNC) list. And I've noticed of late an increased level of politeness from the people who call me on the phone to sell some product or service. Is this my imagination? The answer to that question isn't really important. But it raises a point: With fewer names in their calling pools—as a result of more Americans asking that their names be put on DNC lists—telemarketers should be doing all they can to make sure every call is