A Practical Guide for Building and Managing Marketing Technology Stacks
February 5, 2019 at 2:38 pm

Attack Your Stack is a workbook that guides marketers through the process of building and evolving marketing technology stacks. Delivering insights derived from hundreds of marketing stacks and a large community of marketing operations professionals, it’s succinct, filled with worksheets, and covers the entire lifecycle of the marketing technology stack.

Your Ultimate Marketing Stack
February 22, 2017 at 8:00 am

If you’re not familiar with the term, your marketing stack is all of the technology and tools you use to do marketing and how they fit