Bronto Software

Bronto Software Adds Responsive Email Templates
June 28, 2013

Company: Bronto Software, a cloud-based marketing platform provider for retailers
Product/Service: Responsive email templates
What it Does: Enables marketers to create emails that are visually appealing regardless of the device on which they're viewed. 

How is Big Data Like ‘Supercalifragilisticexpialidocious’?
April 16, 2013


"Supercalifragilisticexpialidocious" is defined in the film "Mary Poppins" as "something to say when you have nothing to say," which has started to become true with the term "big data." About six months ago, I personally committed to never uttering the term big data ever again. I'll admit that it hasn't been easy. I've slipped a few times, but I've gotten back on the wagon.


Bronto Software Adds Text-to-Join Feature to its Marketing Platform for Commerce
March 22, 2013

Company: Bronto Software, a cloud-based marketing platform provider
Product/Service: Text-to-Join feature
What it Does: The free feature allows consumers to quickly opt-in to receive email promotions from brands. It provides commerce marketers with a simple, unified interface for managing customer acquisition and orchestrating email and cross-channel campaigns that drive revenue.

Promotional Ideas for the Email Marketing Doldrums
March 6, 2013

Face it: We're in the middle of the annual doldrums between major shopping holidays.  You're feeling tapped out of ideas and you don't have a paid vacation day for weeks. You're still recovering from the cluster of fluster from the holidays and year-end clearance. You're exhausted and a tad bored, but the show must go on. Email marketing is the channel that never sleeps even though you could use a quick power nap.

New Bronto Software Solution Helps Retailers Drive Revenue With Highly Personal Remarketing
January 25, 2013

Company: Bronto Software, a cloud-based marketing platform provider
Product/Service: Updates to the company's marketing platform
What it Does: Enables retailers to import purchase data from any e-commerce or order system to create relevant marketing campaigns that deliver more revenue and customer loyalty. The new functionality allows marketers to use prior order information, including the specific products purchased online or in-store, to inform customer analysis, segmentation, marketing and reports. Purchase data is integrated with the core functions of the Bronto Marketing Platform so marketers can quickly build segments and execute and track more effective campaigns.

Free Webinar: How to Engage Consumers Across Channels
January 10, 2012

Engaged consumers are the holy grail for retailers today. They're the consumers who interact with your brand on social networks, use mobile devices and subscribe to your email program. How do you acquire them? Join cross-channel retail experts Debra Ellis of Wilson Ellis Consulting and Kevin Skurski of Bronto Software as they answer that question and explain best practices around optimizing the customer buying cycle.

9 Simple Last-Minute Marketing Tips for Holiday Success
November 10, 2011

Halloween has come and gone, Thanksgiving is on our doorstep and Starbucks has already unleashed its signature red cups. Most marketers have been in holiday planning mode for some time, but it’s never too late to fine-tune your plan. Even better, there are quite a few adjustments you can make without heavy lifting that can significantly improve the performance of online holiday promotions.

Virtual Retailer Roundtable TOMORROW!
September 16, 2010

I wanted to let you know about a great event our sister publication Retail Online Integration is launching tomorrow. It's the first of four monthly Retailer Roundtable Virtual Conversations we're hosting this year. The series is comprised of monthly, 45-minute virtual audio chats revolving around a different retail marketing topic each month. Panels of retail experts will make up the roundtables each month.