Bridgeline Digital

Free Whitepaper: Digital Customer Experience Trends to Watch, 2013
May 24, 2013

What types of digital experiences will shape the customer experience landscape in 2013? To find out, Forrester analyzed digital customer experience trends that gathered momentum in 2012 and uncovered innovations that will have wide-ranging implications for the next year. According to our analysis, 2013 will be a year in which companies focus on unifying experiences for their customers.

Digital Customer Experience Trends To Watch, 2013
May 24, 2013

What types of digital experiences will shape the customer experience landscape in 2013? To find out, Forrester analyzed digital customer experience trends that gathered momentum in 2012 and uncovered innovations that will have wide-ranging implications for the next year. According to our analysis, 2013 will be a year in which companies focus on unifying experiences for their customers.

Blogs for Fun and Profit
April 1, 2013

Blogging. For one contingent of marketers, pumping out posts on the company blog is their favorite part of the day; an opportunity to muse about industry news, highlight their products and release creative fuel that is otherwise bottled up. For other marketers, blogging is the chore in the way of getting "more important" work accomplished. To them, writing daily posts is an endless nuisance, like listening to "The Song That Never Ends."

Evaluating Your B2B eCommerce Development
February 18, 2013

This report is designed to help companies assess their B-to-B e-commerce maturity. Key Takeaways: Leverage rigorous self-assessment to drive your B-to-B e-commerce growth plans, hire experienced leadership even if you have to pay for the privilege, invest in platforms that are nimble and scalable, and more!

Gartner Report - Six Ways Digital Marketing Will Rock Your World
February 18, 2013

The new social web requires a shift in approach that rewards creativity and a willingness to engage with customers in different ways. It also lends new opportunities to digital marketers everywhere—the key is deciphering the keys to success, which our latest offering from Gartner Research Report explains.

Free Whitepaper: 10 Steps to a Successful Content Marketing Strategy
May 21, 2012

Digital content is everywhere — your website, blogs, social media outposts and every mobile device imaginable. With customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you'll learn from the whitepaper:

  • what is content marketing management;
  • why you should treat content like a critical business asset;
  • how to understand the content needs of your audience;
  • why maintaining an editorial calendar is so important;
  • why you need to give your content a "voice"; and
  • why content management and web analytics tools can best help you deliver relevant content.

Top 10 Steps to a Successful Content Marketing Strategy
May 21, 2012

Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you will learn:

- What is content marketing management
- Why you should treat content like a critical business asset
- How to understand the content needs of your audience
- Why maintaining an editorial calendar is so important
- Why you need to give your content a "voice"
- Why content management and web analytics tools can best help you deliver relevant content