Bottom Line Personal

Global Distribution Strategies
November 1, 2004

A look at how two direct marketers fulfill products overseas You’ve spent countless hours and dollars on your promotional marketing efforts and have succeeded in pulling in orders. Now it’s time to make good on your offer and fulfill the order. Not only do you have to contend with the intricacies of fulfillment, but you must decide how you are going to transport your product overseas and do it cost-efficiently. There is no sure-fire way to save on the back end of international direct marketing. How you fulfill largely depends on the product you are shipping and your allowable turnaround time. Here’s a