Is It Ever Good to Be Bad?
November 24, 2015 at 8:00 am

If you were to ask Miley Cyrus the question in this headline, the answer would be “Oh, yeah.” But if you look at album sales for her

Has Bloomingdale's Spiked Its Brand?
November 13, 2015 at 8:00 am

I have faith that marketers will agree “rapey” is not quite the word you want associated with your brand. Even Bloomingdale’s agrees

Mobile Monetization Solved by Social?
November 5, 2015 at 8:00 am

The solution to one of the more vexing monetization problems for marketers — mobile — may be coming from a source a few mocked as mere

Mail Activity Highlights: Retail Drivers
October 9, 2008

Retail traffic builders is consistently a busy category in our Who's Mailing What! Archive, the world's greatest library of direct mail. However, facing a down economy, the volume is down this year - and that's during usually the busiest season for retail: back to school!

Trashing a Brand?Smart or Dumb?
May 4, 2006

Cingular to bite the dust, joining Marshall Field's and NDL May 4, 2006: Vol. 2, Issue No. 35 IN THE NEWS AT&T Plans to Kill Cingular Brand But Analysts See Change of 'Cingular' to 'AT&T Wireless' as Mistake SAN FRANCISCO ( -- It cost $4 billion to turn it into one of the best known names in the country, a future-forward, dynamic brand with a strong connection to young consumers and a share lead in the wireless marketplace. Yet, in 2007, Cingular will be tossed aside like an old sock. —Alice Z. Cuneo,, May 2, 2006 Reviving the past Famous

The Direct Marketer of the Year (3,039 words)
October 1, 2003

By Hallie Mummert Master of Multichannel Marketing If Richard Thalheimer was a different kind of person, he might be inclined to stick out his tongue at the big-box electronics and department stores that carry his company's line of product designs. After all, it was only a decade ago that these retail giants were copying The Sharper Image's merchandise mix of outside brands as well as its store layouts, diluting the strength of the company's message and stealing market share. But the same entrepreneurial spirit that drove Chairman and CEO Thalheimer to launch the company in 1977

Hanover Direct's Brand New Focus
June 1, 2003

Hanover Direct Had Nearly Drowned Among Too Many Properties, But its Focus is Clear Now: A New Merchandising Strategy that Concentrates on Core Brands. By Alicia Orr Suman Focus. That's what was lacking at Hanover Direct, says Tom Shull, president and CEO of the company. Hanover Direct, nearly insolvent when Shull took the helm two-and-a half years ago, at one time had 22 businesses. To get out of debt, Hanover shed catalogs and other businesses, and concentrated on growing its strongest brands. Shull, a turnaround specialist who had worked on the revitalizations of both Barneys and Macy's, says it was a

The Retail Threat is Real
October 1, 2002

Consumers Need a Compelling Reason to Buy By Mail By Alicia Orr Suman Newsflash: Wal-Mart, the world's largest retailer, posted second quarter sales gains of 26 percent. Target, another leading discounter, had a 16.2-percent revenue increase for the same period. The discounters are killing many traditional mall retailers—and also may be cutting into direct merchants' coffers. Are direct marketers missing the boat on some important consumer trends? What consumers want now. As I recently shopped for fall clothes for my daughter, not one of the catalogs I browsed gave me a compelling reason to buy from them. All had nice clothes and OK