Ever since our first date in 2004, Adam has insisted he won't celebrate what he believes are marketer-created holidays. I was pretty sure that meant I wouldn't get any Valentine's Day presents or anything for Sweetest Day, etc. I was wrong—we regularly exchange cards and gifts. However, Adam isn't the only skeptical consumer—as evidenced by the latest "holiday" that started showing up on Facebook, Twitter and Instagram on Tuesday with the words, "Attention shoppers: With Labor Day behind us, your favorite Christmas decorations will be going up in stores and malls tomorrow. Happy Hallothanksmas!"
Hallmark Channel celebrated the holidays in July, beginning more than a week of themed movies on the Fourth. Many retailers offer "Christmas in July" sales. Fundraisers may think they have a break from preparations until closer to the days when donors feel more empathy for others or a deeper need to find a tax deduction. But they're wrong, according to Blackbaud's "2013 Charitable Giving Report."
Robin Williams was selfish when he committed suicide, because it ruined his day, an acquaintance told me on the train on Monday night. With the news just 90 minutes old on the East Coast, my acquaintance was probably trying to be funny. This acquaintance, though, was no Robin Williams, whose gift for comedy still unites generations. My seatmate, however, did bring up one of the most important ways nonprofits can bring about positive outcomes from this tragedy: education, including correcting misconceptions, and fundraising for suicide prevention.
Online gifts to America’s nonprofits are growing far faster than other types of donations, two new Chronicle studies find. Donations rose 14 percent last year from 2011, to $2.1 billion, in a study of 115,000 nonprofits whose giving totals were provided by the online fundraising processors Blackbaud, Network for Good and PayPal. Contributions to the nation’s biggest charities also grew 14 percent, to $785 million, in The Chronicle’s study of 149 large nonprofits. That’s far sharper growth than the overall rise in donations in 2012 reported by “Giving USA,” which last week said contributions from individuals, corporations and foundations rose
In the age of smartphones, text messaging and general digital overload, getting people to open your emails has never been more problematic. While that's true for personal emails to friends, it's obviously even more the case for marketers. Unlike the mail piece that can entice with color, images, font size and format, email's fate rests almost entirely on that measly subject line ... those 10 to 50 characters that vie for the prospect's attention.
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Nonprofit marketers who are heavily invested in one channel—such as direct mail or telemarketing—are throwing money away if they dive into online fundraising without integration. So says "Improving Direct Marketing Response with Online Advertising," research published in October by Charleston, S.C.-based nonprofit marketing software and service provider Blackbaud.
Talking with Priscilla Ma, it sounds as if she wishes for a utopia where no child would be born with cleft lip or palate. And that would mean the world wouldn't need Smile Train. But the executive director of the New York-based nonprofit knows children are born with facial deformities, so she just wants her organization's mission to come true: a world without visible cleft lip and palate.
We’re a nation afflicted with remote controlitis. With so many marketing channels from which to choose, we constantly switch from one to the next. We don’t focus as much as we used to, and we’re certainly not loyal to one medium over another. Those afflicted with remote controlitis do not plan. They don’t think ahead. They simply do. And here’s the kicker: A lot of our constituents suffer from the same disease!
One of the most common questions that I get is how much money is raised through online giving. The answer leads into plenty more questions about who, what, when and why online fundraising continues to grow. The good news is that we can now answer most of these questions.
Here are some important questions, answers, facts and figures about online giving: