The QR code may be many things. But let me go on record as saying this: The QR code is not the CueCat. Remember the CueCat? The adorable cat-shaped scanner was going to make it easier for consumers to find advertiser websites (apparently, typing a URL into a browser was considered too onerous?) by simply scanning a special UPC code that had a cute cat-shaped logo next to it. Thousands of newspaper and magazine subscribers received the USB scanners that had one use — to bring you to a website, assuming that you
ll sorts of merchants are experimenting on Facebook. Best Buy has set up a shop on the social-networking site. Home Depot gives special offers to people who “like” its page. Levi’s added a “like” button. But does this mean Facebook is en route to becoming a major e-commerce player? Forrester Research analyst Sucharita Mulpuru says the answer is a resounding “No.”
IBM (NYSE: IBM) and Unica Corporation (Nasdaq: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash. A publicly held company in Waltham, Mass., Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.
InfoTrends and North American Publishing Company (NAPCO) will welcome Loren Grossman, Global Chief Strategy Officer at RAPP, as a keynote speaker for the InterACT! Conference scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
As fast-paced professionals running departments or full-fledged businesses—managing people and projects and schedules and products—listening can sometimes fall off our to-do lists. We don't have time to really pause and listen well. While we may see the value in making time, few of us actually do.
For years I used to quote the statistic that a satisfied customer will tell three people, while an unhappy customer will tell 11 people. This was B.I. (before the Internet). Today, an unhappy customer can go online and reach tens of millions of people around the world with an angry message.
I have a sign above my desk that cannot be argued with: "A year from now you may wish you had started today." Author Karen Lamb's advice gently nudges me toward action steps no matter the size of my goal, nor the type, personal or professional. It is advice I share with my clients, as well.
For many consumers trying to weather the economic storm, any trust they may have had in corporations has evaporated. So finds management consulting firm McKinsey & Co. in its June 2009 issue of McKinsey Quarterly. In the article "Rebuilding Corporate Reputations," consultants provide recommendations on how companies can rebuild their reputations, mostly through direct marketing channels.
Customer-centricity generally is defined as organizing your business around the needs of your customers. Clearly, there’s a lot of room for interpretation here, but most database marketing consultants point to Best Buy’s 2005 stores overhaul as the shining example of what it means to be customer-centric. After studying its customer base and testing the resulting approach in laboratory stores, the consumer electronics chain tailored 100 or more of its stores around the needs of five customer segments it identified as most important to the company’s success. Everything from the store layout to the background music, signage, type of staff hired and exact mix of merchandise is centered around serving these key segments.
To create this e-zine, I spend a lot of time on the Internet looking for stories to download into my private archive of more than 37,000 entries in 224 major categories. How much time do I spend on the Internet?
Day — Date — (Number of visits excluding e-mail)
Thu — 12-11-08 — (226)
Wed — 12-10-08 — (251)
Tue — 12-09-08 — (390)
Mon — 12-08-08 — (240)
Sun — 12-07-08 — (36)
The point is to find dots and try to connect them to each other and back to our businesses, careers and lifestyles.
One set connecting this week is the myriad ways people and companies are dealing with this horrifying recession—some positive, some painful and some downright illegal.
These are the stories that caught my eye; maybe some will catch yours and give you some ideas.