Best Buy

18% of ‘Shopping and Classifieds’ Ads Get Better CTRs on Bing Than Google
April 22, 2015

Despite Google's dominance in search engine marketing, Bing does come out on top in some surprising ways in a study released on Tuesday by AdGooroo, a Kantar Media company. "Eighteen percent of advertisers in the 'Shopping and Classifieds' category who advertised on both engines in 2014 saw a greater clickthrough rate on Yahoo! Bing," according to the research titled "Yahoo! Bing PPC Performance Report—2015 Edition." Those advertisers include JCPenney, Sears, Macy's, Best Buy and Kohl's.

What’s Different for Black Friday 2014?
October 8, 2014

Smartphones will be a much bigger deal this year, but marketers don't have mobile sites ready for shopping—let alone buying. More e-commerce marketers will price products to compete with Amazon. Consumers will be more wary of data breaches that just keep on coming from every direction—the latest may be the one announced on Monday by Yahoo.

Be Everywhere, Global E-sellers
October 1, 2014

International marketers need to be in all online channels to maximize exposure to their audience, says ChannelAdvisor. In its "Multichannel E-Commerce Study" announced on Aug. 13, the Morrisville, N.C.-based SaaS e-commerce solutions provider details benchmarks for global e-tailers.

If Direct Mail Is Dying, It's Sure Taking Its Time
December 6, 2013

This is a record year for catalogs jamming my mailbox. It’s great. It’s great that I get them, at least 100 so far this season, and it’s even greater that so many companies continue to produce them. Why do they do it in this era of e-commerce? Lots of reasons, but the short version is that direct mail, catalogs in particular, work. They’re profitable and they bring in revenue the companies can’t touch with electronic marketing alone. The enduring power of direct mail is connected to two often-overlooked societal phenomena: 1. The mail is often the only reliable way

Beyond Black Friday
December 4, 2013

As Black Friday and Cyber Monday approached, we saw retailers scrambling to prepare for the official start of holiday shopping. The stakes are high and competition is fierce.  With all the mass discounting in the market, must targeted marketing campaigns follow suit? How can direct marketing programs participate (and win) during this essential season? In this article, we highlight a few alternatives to deep discounting that may boost your targeted marketing program beyond Black Friday and Cyber Monday

DMA Names LinkedIn and T-Mobile 2013 Marketers of the Year
October 16, 2013

The Direct Marketing Association (DMA) honored both LinkedIn and T-Mobile with DMA’s 2013 Marketer of the Year Award at a ceremony held during DMA2013  in Chicago on Oct. 15. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, DMA presented the award to both companies for demonstrating outstanding innovation, leadership, and corporate and environmental responsibility.

For Shoppers, Augmented Reality to be Next Level of Instant Gratification
October 9, 2013

A wave of experiments at various companies could take consumer convenience (and impulsiveness) to new heights. ...  On Tuesday, MasterCard plans to announce a partnership with Condé Nast, the publisher of Vogue, Wired, Vanity Fair and other popular magazines, that will allow digital readers to instantly buy items described in an article or showcased in an advertisement by tapping a shopping cart icon on the page. The partnership, called ShopThis, will begin in the November tablet edition of Wired, due on Oct. 15