BCC Software Inc.

Nuts & Bolts: Tech Talk
July 1, 2008

Automating Mail Campaigns IWCO Direct, a Chanhassan, Minn.-based provider of integrated direct mail production services and marketing solutions, recently introduced AMP, which stands for automated marketing program. Built to address marketers’ growing demand for trigger mailings and response management services, AMP is an extension of IWCO’s existing solutions that power year-end summary programs and loyalty mailing platforms. Some of the types of campaigns that AMP will drive include trigger mail, event marketing and loyalty programs. Web: www.iwco.com Faster Data Cleanup Wesley Chapel, Fla.-based DataMentors, a data quality and management solutions company, has launched NetEffect, an Internet-based, real-time transactional cleansing and matching solution.