We are very pleased to share that the Direct Marketing Club of New York has chosen the Target Marketing Group for this year's corporate Silver Apple Award! We are delighted to be receiving such an honor alongside this year's impressive lineup of individual honorees (including a Golden Apple!).
A review of the leading continuing education programs for direct marketers By Hallie Mummert How productive are you? Competent enough to put out the work of four people? OK, well maybe not four of your contemporaries. But it might surprise you to know that productivity in the United States has increased four-fold since the late 1940s to keep pace with the economy, says Peter Cappelli, professor of management and director of Wharton Business School's Center for Human Resources, in Philadelphia. In August 2003, Cappelli published a study on labor trends, Will There Really Be a Labor Shortage?, that discussed work force composition