Barneys New York
Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound. The upcoming month should be organized with the most detail. Marketers might include specific types of promotions, themes, products and services—even subject line approaches—that will be used. Two months out the calendar has much less detail
Frequently, marketers find the perfect formula that piques a consumer's interest and makes her open an e-mail. Still, many messages flail and spin their way into the spam or trash folders, never to be viewed again—let alone opened, read and acted upon.