Bark Busters USA

Bark Busters USA’s Bill Marino on DRTV
April 11, 2007

One year ago, dog training company Bark Busters USA, based in Colorado Springs, Colo., was running direct response radio ads as part of an integrated media campaign to generate leads for its more than 200 U.S. franchise offices spread across 40 states. (Combined with its Australia operations, which launched first in 1989, the entire Bark Busters company features more than 300 offices in eight countries, and has trained more than 350,000 dogs.) Working with full-service advertising agency Advanced Results Marketing (ARM), the firm made an about-face in late summer 2006 to roll all its radio dollars into direct response television (DRTV). According to Bill

Nuts & Bolts: 5-Minute Interview
April 1, 2007

One year ago, dog training company Bark Busters USA, based in Colorado Springs, Colo., was running direct response radio ads as part of an integrated media campaign to generate leads for its more than 200 U.S. franchise offices spread across 40 states. (Combined with its Australia operations, which launched first in 1989, the entire Bark Busters company features more than 300 offices in eight countries, and has trained more than 350,000 dogs.) Working with full-service advertising agency Advanced Results Marketing (ARM), the firm made an about-face in late summer 2006 to roll all its radio dollars into direct response television (DRTV). According to Bill