Bank of America

A Look Inside Statement Insert Programs
May 31, 2006

Looking for another channel through which to acquire customers with a strong lifetime value? Of course this is a rhetorical question because who isn’t? Statement inserts are advertisements for products or services that ride along with monthly billing statements, and they may be your answer. There are upwards of 200 programs on the market today, and they fall into one of three primary categories: * Visa/Mastercard credit cards, including Bank of America, Capital One, Chase and MBNA, which account for about 125 million statements per month. * Retail credit cards, such as Saks, Macy’s, Belk and Sears, which total about 60 million statements per

Sweet Talk to Promote Pay Up
July 1, 2002

By Alicia Orr Suman When you have deadbeats on your file, the typical reaction is to send them increasingly nasty notes to scare them into paying. The strategy is to put a little fear into these late-payers, make them squirm a bit, and hope they figure out some way to pay you what they owe. Sometimes it works, sometimes it doesn't. Your letters and calls might be ignored, or the worst-case scenario may happen: Some of these folks may file for bankruptcy, and you'll never get paid. But some smart credit card marketers are using a kinder, gentler approach to collections. From the

Data Mining to Identify New Markets (1,176 words)
December 1, 2000

What's a financial institution to do when it has reached a plateau in its current market? That was the situation Dallas Teachers Credit Union (DTCU) found itself in last year when it realized it had little room for growth. But its status was even more critical. It knew it might never expand much beyond its current 147,000 members, or at most its projected top level of 250,000 members, without a change to its charter. You see, the credit union was chartered as an occupational group in 1931 and could not offer its services outside the education market. "We had hit the ceiling of