Bank of America

Salesforce to Acquire ExactTarget for $2.5 Billion
June 5, 2013

Salesforce.com agreed on Tuesday to buy ExactTarget, a provider of marketing software services, for about $2.5 billion, further bolstering its social marketing offerings. Under the terms of the deal, Salesforce.com will pay $33.75 a share, nearly 53 percent above ExactTarget’s closing price on Monday. The takeover is the latest by Salesforce.com, which has made a number of acquisitions to bolster its marketing offerings. Last year, it bought Buddy Media, a social media manager, for $689 million. And two years ago, it bought Radian6 for that company’s ability to help customers track their effectiveness on Facebook and Twitter

Advertisers Will Spend Nearly $10 Billion This Week on a Broken TV Model
May 15, 2013

This week, advertisers will sit down with the broadcast TV networks and hash out their "upfront" ad buying deals for the year. The talks are one of advertising's huge, dramatic set-pieces. As Ad Age describes it, "possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how $9 billion of the $62 billion U.S. TV ad market will be spent next year." Networks are expecting, again, to see TV ad spending rise. CBS chief Les Moonves is bullish, and analysts expect the network may get 7 percent to 9 percent price increases.

It's Who You Know
December 1, 2012

I'm a big fan of social media. I jumped on Twitter, LinkedIn, Facebook, Pinterest, etc., but it didn't occur to me until recently that social media could help direct marketers by leveraging influencers. In other words, I was a purist—I was communicating on social media for the pure joy of talking to people, meeting them and learning. I didn't think about it as leveraging anyone, but there is something to be said for targeting respected followers and encouraging them to recommend you.

Best Practices for Navigation on the Mobile Web
November 6, 2012

The way people access information online is evolving. Google reports that by next year (2013) more than half of website visits will come from mobile devices rather than desktops or laptops. Not only is the medium of accessing the Web changing, the needs of most mobile users going online with their smartphone or handheld device is changing as well; becoming more focused and task oriented. Today’s smartphone owners use their phones to perform specific tasks such as checking locations of destinations, public transit schedules, and bank balances.

10 Tips for Effective Mobile SEO
September 13, 2012

There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer. It’s fair to say that mobile search is quickly moving out of the Stone Age and into the digital age. That’s the premise of a new insight paper, "Mobile SEO Best Practices," published recently by my company, MediaWhiz (disclosure: I lead MediaWhiz’s search marketing and digital strategy divisions). In addition to a list of Top 10 tips for effective mobile SEO

How Fortune 500 Companies Engage Customers on Social Media
September 7, 2012

Fortune annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. … In 2008, the University of Massachusetts Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the F500 … Last year’s F500 study drew attention for the leveling off of blogging, with only 23 percent hosting a public-facing corporate blog in both 2010 and 2011. The latest iteration documents a leap forward for these titans as they show the first signs of really embracing a range of social media tools.

Is Your Business Harboring Rogues?
August 28, 2012

Do you sometimes wonder if strange goings-on in the next office or on an upper floor by hotshots—who in reality don't know squat—could bring down your business? I find astonishing the number of rogues who make decisions not knowing the rules, not understanding their business model and, worse, worse, worse, not testing small. Instead—convinced they know it all—they roll out big. When things don't go their way, they double-down. And everybody gets clobbered—fellow employees, stockholders and the public.

Consumer Watchdog's First Enforcement Action to Fine Capital One for 'Deceptive Marketing Tactics'
July 19, 2012

The nation’s consumer watchdog on Wednesday delivered its first enforcement action against the financial industry, fining Capital One for pressuring and misleading more than two million credit card customers. Capital One, one of the nation’s biggest banks and credit card lenders, agreed to pay $210 million to resolve a pair of regulatory cases, the latest legal setback for the financial industry. The Consumer Financial Protection Bureau, Wall Street’s newest regulator, accused Capital One of “deceptive marketing tactics.” The credit card company—which is known for its catchy television ads, asking “What’s in your wallet?”—received a regulatory rebuke for misleading …

Big Data Is a Big Issue for Marketing
May 30, 2012

Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis, and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert Kirkpatrick from the United Nations and A. Charles Thomas from USAA. And not coincidentally, each of these executives have responsibilities for areas that depend heavily on customer data—the core of the big data challenge.

Global Payments Data Breach Sparks Worry
April 2, 2012

Concerns about credit card security heightened Friday after a little-known Atlanta company disclosed it had been hit by hackers, potentially exposing hundreds of thousands of account holders to fraud. The breach at Global Payments Inc. is the latest in a wave of data attacks that have heightened consumer concerns about identity theft. The card industry has been particularly vulnerable to those concerns amid a slew of big breaches in recent years as more Americans choose to pay with plastic rather than cash.