Atomic Direct

How to Use YouTube for Direct Marketing
March 24, 2010

The enduring myth about YouTube is that if you simply upload a video, customers will see it. Increasing profit with YouTube, however, takes a combination of strategy and tactics in four critical areas.

4 Tips for Leveraging Video in Social Media
February 24, 2010

The U.S. audience watching online video continues to build, hitting a high of 86.5 million Internet users in December 2009, according to marketing research firm comScore. While a good deal of these folks are laughing along with giggly babies and checking out videos from their favorite entertainers, plenty of consumers and businesspeople also are tuning in to how-to demos, product announcements, event keynotes and other types of marketing content.

Increase Direct Mail Effectiveness With TV
January 21, 2010

Television and direct mail have often lived in an uneasy relationship. This is unfortunate, because these two mediums offer tremendous benefits when used in tandem. In fact, TV offers direct mail practitioners two critical benefits. First, its communication power is unequalled. So when you need to break through in your communication, television is often the best option.

Direct Mail Spotlight: Graham Medical
December 3, 2009

You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair

Raising the Profile With DVD Mail
December 1, 2009

You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair

The DRTV X-factor: Celebrity Endorsements
October 24, 2007

Using celebrities to endorse products in DRTV has proven successful for many marketers, but it is not a catch-all solution for increased sales. Planning a DRTV celebrity endorsement campaign proves to be a unique experiment with a real human element. Choosing a celeb takes left-brain intuition and right-brain research, and the pros and cons must be weighed on a case-by-case basis. First figure out whether or not your campaign requires a celebrity endorser. Doug Garnett, president of Portland, Ore.-based Atomic Direct, a full service DRTV agency, sees an overwhelming amount of advertisers using celebrities as gimmicks for bland products. A celebrity endorser should add