Atomic Direct

The enduring myth about YouTube is that if you simply upload a video, customers will see it. Increasing profit with YouTube, however, takes a combination of strategy and tactics in four critical areas.

The U.S. audience watching online video continues to build, hitting a high of 86.5 million Internet users in December 2009, according to marketing research firm comScore. While a good deal of these folks are laughing along with giggly babies and checking out videos from their favorite entertainers, plenty of consumers and businesspeople also are tuning in to how-to demos, product announcements, event keynotes and other types of marketing content.

Television and direct mail have often lived in an uneasy relationship. This is unfortunate, because these two mediums offer tremendous benefits when used in tandem. In fact, TV offers direct mail practitioners two critical benefits. First, its communication power is unequalled. So when you need to break through in your communication, television is often the best option.

You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair

You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair

It started out innocently enough. Earlier this month, I posted a simple question online about how marketers measure the ROI of social media. I was blown away by all the responses I got. The question was posted on eM+C contributor Jim Gilbert's popular LinkedIn Group, Social Media Marketing Questions & Answers.

It started out innocently enough. Earlier this month, I posted a simple question online about how marketers measure the ROI of social media and was blown away by all the responses I got. The question was posted on eM+C contributor Jim Gilbert's popular LinkedIn Group, Social Media Marketing Questions & Answers.

Target Marketing Editor-in-Chief Hallie Mummert chats with Doug Garnett, president of Portland, Ore.-based direct response TV agency Atomic Direct, about how to leverage cable television networks to reach niche audiences.

Using celebrities to endorse products in DRTV has proven successful for many marketers, but it is not a catch-all solution for increased sales. Planning a DRTV celebrity endorsement campaign proves to be a unique experiment with a real human element. Choosing a celeb takes left-brain intuition and right-brain research, and the pros and cons must be weighed on a case-by-case basis. First figure out whether or not your campaign requires a celebrity endorser. Doug Garnett, president of Portland, Ore.-based Atomic Direct, a full service DRTV agency, sees an overwhelming amount of advertisers using celebrities as gimmicks for bland products. A celebrity endorser should add