Association of National Advertisers
Microsoft is using Advertising Week as a venue to unveil an array of services built on Windows 8, including new ad formats designed right into the operating system. But some of the nation's biggest advertisers are using the opportunity to blast Microsoft for the latest version of Internet Explorer, which will ship with "Do Not Track" as a default setting ... In an open letter ... the world's biggest advertisers let Microsoft know that if it follows through on its promise to make do-not-track the default setting on IE, that it will "drastically damage the online experience
The online ad industry tried once again in a hearing Thursday to convince Congress its self-regulation plan is working, even as one of its most important members, Microsoft, has broken ranks. Bob Liodice, president and CEO of the Association of National Advertisers, testified before the Senate Commerce Committee to give a raft of updated stats on the privacy icon that lets consumers opt out of tracking: a trillion ads with the icon served per month, a million consumer opt-outs since January 2011 and hundreds of companies licensing the icon.
As we all know, the government has taken an interest in protecting consumer privacy as it relates to advertising; and, as an industry, we've had some successes via the Digital Advertising Alliance. The DAA—a consortium of which the American Association of Advertising Agencies, the Association of National Advertisers, the Interactive Advertising Bureau and the Direct Marketing Association are founding members—unveiled in late 2010 the Self-Regulatory Program for Online Behavioral Advertising, or interest-based advertising. The White House has endorsed this directive.
An antitrust lawsuit by two porn companies against Internet Corporation for Assigned Names and Numbers about the forthcoming “.xxx” domain names has drawn the attention of the Association of National Advertisers, which says the case raises some of the same issues about new domain names that trouble marketers.
You’ve seen all the numbers. Heck, just look around. People are increasingly reliant on their mobile devices to meet the needs of their daily lives. They're consuming content via mobile devices and interacting with the physical world in a wide range of ways.
Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as "the foundation of making measurement make sense."
Privacy has become a complex issue for marketers to manage. It's not just about the data we collect. It's also about the platforms on which it's collected; whether the data crosses borders; whether it's collected passively or with the subject's knowledge; how notice is given and the ability to opt in or out; how it's used and shared; and last, but not least, the security of the data throughout the process.
Do-not-track legislation is unnecessary because current industry's self-regulatory program already calls for ad networks to allow users to opt out of online tracking, a coalition of ad and business groups told the Federal Trade Commission.
A survey conducted by the Association of National Advertisers (ANA) and the Mobile Marketing Association shows that client-side marketers will continue to see increased adoption and spending in the fast-growing mobile space this year.
Mobile marketing is a case in point: A forthcoming Mobile Marketing Association (MMA) survey of U.S. advertisers and agencies shows strong confidence in mobile marketing’s reach and effectiveness — so much so that they plan to increase their spending 124 percent, to more than $5.4 billion by the end of 2011. This projected increase reflects advertiser and agency plans to shift their budgets out of media such as print and outdoor advertising and into the mobile channel.