Association of National Advertisers

ANA Site Not GDPR-Compliant
June 11, 2018 at 8:00 am

Perhaps ANA was prescient in acquiring the Data and Marketing Association, considering the Association of National Advertisers’ May 31

Get With the Program
May 1, 2015

Even though the Association of National Advertisers (ANA) declared "programmatic" the word of 2014, marketers self-admittedly lack deep knowledge and understanding of it. The ANA put it best when it stated that, when it comes to programmatic, "everyone is talking about it, trying to see how to measure it, implement and/or define it. But few people get it or do it."

How Do You Spell ROI?
November 20, 2014

Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that I've heard marketers bandy about the term ROI, I wonder how many of them really understand the concept, and how many just use the term as a buzzword. There's certainly a disconnect between the way many marketers use of the term and the traditional definition embraced by CEOs and CFOs.