Association of National Advertisers
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
Do we need to have an award for a better Privacy UX?
With DMA’s &Then18 in Las Vegas taking place this past week, I may report that the transformation to data-driven marketing is complete.
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before
Having enough information to develop an intelligent business strategy is overwhelmingly what marketers want, and what so few of them
Even though the Association of National Advertisers (ANA) declared "programmatic" the word of 2014, marketers self-admittedly lack deep knowledge and understanding of it. The ANA put it best when it stated that, when it comes to programmatic, "everyone is talking about it, trying to see how to measure it, implement and/or define it. But few people get it or do it."
Few marketers are aware that the digital advertising industry faces a serious dilemma stemming from weak inventory oversight and, in many cases, outright fraud
Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that I've heard marketers bandy about the term ROI, I wonder how many of them really understand the concept, and how many just use the term as a buzzword. There's certainly a disconnect between the way many marketers use of the term and the traditional definition embraced by CEOs and CFOs.