Association of National Advertisers
With DMA’s &Then18 in Las Vegas taking place this past week, I may report that the transformation to data-driven marketing is complete.
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before
Having enough information to develop an intelligent business strategy is overwhelmingly what marketers want, and what so few of them
Even though the Association of National Advertisers (ANA) declared "programmatic" the word of 2014, marketers self-admittedly lack deep knowledge and understanding of it. The ANA put it best when it stated that, when it comes to programmatic, "everyone is talking about it, trying to see how to measure it, implement and/or define it. But few people get it or do it."
Few marketers are aware that the digital advertising industry faces a serious dilemma stemming from weak inventory oversight and, in many cases, outright fraud
Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that I've heard marketers bandy about the term ROI, I wonder how many of them really understand the concept, and how many just use the term as a buzzword. There's certainly a disconnect between the way many marketers use of the term and the traditional definition embraced by CEOs and CFOs.
Some of the world's biggest and best-known brands are going to act as bait in order to catch a thief. As part of an initiative being unveiled by the Association of National Advertisers (ANA), 30 brand marketers will participate in the sting operation, which will be conducted by online ad fraud detection company White Ops, which will measure precisely how much of their online advertising exposure is comprised of so-called "bot fraud," or nonhuman traffic generated by machines posing as actual consumers. "Bot fraud costs marketers billions of dollars annually," says Bill Duggan, group executive vice president of the ANA.
The Direct Marketing Association is leading a broad group of industry associations in asking Congress to pass a national data breach notification law. The letter, signed by 16 trade associations representing thousands of the leading companies across the information economy, notes American businesses have compelling incentives to protect sensitive information and maintain valuable customer relationships—and that they work tirelessly to implement security measures to safeguard data.