Arthritis Today

4 Tips for Online Acquisition
March 12, 2008

While many New Yorkers were navigating the snow and freezing rain, circulation and marketing professionals were swapping acquisition tactics at the Marriott Marquis last month during the Direct Marketing Association’s Circulation Day. The conference provided a peek at trends publishers are using to generate revenue and build circulation, and between sessions the halls were buzzing with circulators sharing tips for integrating direct mail and Web-based marketing. During the panel discussion, “Online: E-marketing, New Business and Acquisition Tactics,” Cary S. Zel, president of ProCirc Circulation Management, highlighted tools marketers are using for e-mail marketing, SEO and crafting Web-based offers. Here, Zel discusses the strategies covered

Build a Relationship
February 1, 2002

A slight shift in focus allows the Arthritis Foundation to engage new donor audiences By Lisa A. Yorgey Angie Moore has a new title at the Arthritis Foundation. No, she hasn't changed duties or received a promotion. Rather, the name of this vice president's department changed from direct marketing group to customer relationship marketing, which Moore feels better describes the team's objective: building relationships with its supporters. There are more than 100 types of arthritis that affect 43 million Americans. With an economic impact that exceeds $65 billion annually, arthritis is the leading cause of disability in the United States. Founded in 1948 in