Reader-service cards have been losing their power for a number of years. Magazine readers have shifted their mode of communication with advertisers from the cards to 800 numbers, e-mail and Web sites. Consequently, some magazine publishers have lost the ability to claim those sales leads for each advertiser. Bobit Business Media has found a solution: reader-service system ARGI Focus.
FOR IMMEDIATE RELEASE – NEW YORK, NY SpecComm, a multi-title B2B publisher headquartered in Raleigh North Carolina, today announced its selection of ARGI as its subscription fulfillment provider. SpecComm, already a client of ARGI Focus, its Reader Services product, will now be managing two of its most mission-critical applications using ARGI. Ray Butkus, ARGI CEO commented, “We are extremely pleased with SpecComm’s choice of ARGI to provide subscription fulfillment services. SpecComm has been a client of our ARGI Focus reader service for several years and we are excited that they have chosen to expand their relationship with us. SpecComm will be able to fully maximize the
Montvale, NJ, March 20, 2007 -- ARGI, the leading provider of Subscription and Membership Customer Management services, today announced that it has completed the acquisition of the Reader Services business of MediaBrains, a leading provider of publisher-centric lead generation solutions. The acquisition provides ARGI with 170 new clients who represent over 400 publications serving both Business-to-Business and Business-to-Consumer readers. “The MediaBrains Reader Service acquisition is central to ARGI’s mission of providing outstanding service to clients who utilize our subscription fulfillment solutions” said Ray Butkus, CEO, ARGI. “The ability for publishers to provide measurable results to their advertisers, in the form of leads, is critical to
FOR IMMEDIATE RELEASE CHICAGO, IL – December 27, 2006 – USG Corporation (NYSE: USG), a leading building products company, has chosen ARGI of Montvale, New Jersey, as its new marketing database solutions provider after a four-month competitive search. ARGI (formerly known as Automated Resources Group International), initiated work on the development of the USG database earlier this year. USG Corporation is a Fortune 500 manufacturer and distributor of high-performance building systems. “We will be a Building Systems Industry marketing leader in how USG targets prospects, and builds customer relationships,” said Richard Long, Interactive Marketing Manager at USG in describing the goals that ARGI Insight will
FOR IMMEDIATE RELEASE New York, NY, January 8, 2007— The Direct Marketing Association (DMA) announced today it has revamped its database marketing infrastructure, moving to an integrated multi-channel database marketing platform. The Association selected an Alterian-based solution from ARGI to provide the platform for its new membership and marketing communication efforts. “DMA members are leaders in data and database management driven marketing. We are pleased to advance DMA’s own marketing efforts, leading by example in establishing the DMA as a database-marketing center of excellence,” said DMA executive vice president and COO, Dr. Ramesh Lakshmi Ratan, “ARGI’s expertise in Membership Customer Management, and the integrated functionality of
On Alan Greenspan’s retirement as Federal Reserve chairman, Barbara Hagenbaugh wrote in USA Today: From behind oversized glasses and sometimes in undecipherable language, Greenspan shepherded the economy through one of the most prosperous periods in U.S. history. In the more than 18 years Greenspan held the reins of the Fed, the economy enjoyed a 10-year economic expansion, the longest in history, and had just two brief recessions that were the mildest since World War II. Where Greenspan’s verbal delivery was soothing to the point of somnambulism, his successor, Ben Bernanke, is a straight talker who shoots from the lip and tells it like