Anti-Defamation League

Internet Special Report - Raise Dollars Online (1,298 words)
February 1, 2001

by Katie Haegele Two Non-profits Share Their Secrets for Web Success Online fund-raising efforts bring in less than 2 percent of all money earned by non-profits, according to Mal Warwick, president of Mal Warwick & Associates and co-editor of the book "Fundraising on the Internet" (Strathmoor Press). Yet, Warwick asserts, the Internet is a viable fund-raising tool non-profit agencies can't afford to ignore. "Fund raising is not a transaction-based process, but a relationship-builder. The Web is uniquely suited to doing this," Warwick says. Furthermore, the Web can be a great way to promote your organization to a younger audience. So why have those