Ameriprise Financial Services, Inc.

Editor’s Notes: Real Money Talks
April 1, 2007

Valentine’s Day is a holiday meant for showing your affection to people who are important in your life. With all the “love thy customer” lip service being passed around by CEOs these days, this circle of appreciation has spread from family and friends to companies’ customers. But the concept doesn’t always translate into actual behavior. Case in point: This past Feb. 14, when an ice storm wreaked havoc on air transportation, JetBlue delivered some of its customers a bouquet of dead flowers in the form of six-to-10-hour flight delays while they sat in planes on the tarmac. With an immense public relations disaster on its