American Student List

Marketers Under Scrutiny
May 1, 2003

By Donna Loyle Think privacy breaches are the product only of dishonorable companies? Think again. Just in the past two years, the following companies have been hit with fines for business practices that led to consumer privacy incidents: Eli Lilly, American Pop Corn Co., Lisa Frank, Microsoft and American Student List. Add to this list the venerable Mrs. Fields Cookies, which incurred a $100,000 fine, and giant candy-maker Hershey, whose direct division was hit with an $85,000 fine. Both were cited in February for non-compliance with the Children's Online Privacy Protection Act (COPPA). In these two cases, the merchants' marketing departments were collecting personal

Marketing to Teens (1,234 words)
April 1, 2003

By Paul Barbagallo Numbering more than 70 million people born between 1980 and 1996, Generation Y is the largest group of teenagers in American history, dwarfing even the baby boomers. Until the economic downturn of the last few years, their lives have been spent in a period of prosperity. Armed with cell phones, Walkmans and pagers, today's teenagers have grown up in the age of instant global communication, media saturation and material excess. "Several years ago, the country was in the tail end of a decade-long economic boom," says Michael Wood, vice president of Northbrook, IL-based market research firm Teenage Research Unlimited (TRU). "Even

School Kids 41 Million Strong & Growing
September 1, 2002

By Alicia Orr Suman Young children, ages 5 to 9, numbered more than 20 million in 2000. Add in their slightly older siblings, and you have a market of more than 41 million children age 14 and younger, according to the U.S. Census Bureau. It's a lucrative market, too. Moderate income families spend $160,600 on average, raising a child from birth through age 17, the U.S. Department of Agriculture reports. A good portion of that expenditure happens during the elementary school years—a time of rapid physical and emotional growth for young children. Just think of all the toys, books and clothing kids consume