Dawn Zier is thriving in the frenzied pace of an Internet-ruled world for at least two reasons: Seemingly impossible challenges intrigue her, and she's chosen to live by her parents' words to "be the best that you can be." So far, that mentality is serving her and the company she heads well. Zier, the president and CEO of Fort Washington, Penn.-based weight loss meal plan provider Nutrisystem, is largely credited with turning the fortunes of her company around. Taking the position in November 2012, she inherited a company that had seen sales plummet 42 percent since 2008. Under her leadership, Nutrisystem added data-driven programs and is expecting soon to see "revenue growth for the first time in seven years," Zier says.
American Diabetes Association
A telemarketing company that solicits donations for several big-name charities is keeping most of the money raised and systematically lying about it to the public, according to a new investigation by Bloomberg Markets Magazine. InfoCision instructs its employees to say, when asked, that at least 70 percent of the money that they raise for the American Cancer Society and American Diabetes Association will go toward charity, Bloomberg Markets Magazine reports. But these charities, which approved the telemarketing scripts, had agreed to give InfoCision more than half of the money raised. In fact, InfoCision kept all of the donation money that
By Lisa Yorgey Lester It sounds like a simple, cost-cutting solution for direct marketers: exchanging lists of equal value with another mailer without transacting a single cent. No rental fees are incurred and highly desired access to sought-after, no-rent lists sometimes can be gained. But the swap still has its risks. Not only would you relinquish your own potential rental income, you must be vigilant about the actual worth of the names being bartered—and whether the ones you receive are equal to the ones you hand over. In essence, the list exchange is not merely a source of free names. So, when
For some sage advice on how to find new names to successfully prospect for donors in today's market, Target Marketing's Alicia Orr Suman talked with Joanne DelGiorno, managing director of direct response marketing at the American Diabetes Association. Target Marketing: Please describe for us the current prospecting environment for fund raising. How has it changed in the past year? DelGiorno: The environment for prospecting has been a challenge. Of course, there always are outside factors that you can never account for when you're planning your annual budget. However, this year has been like no other in recent memory. Luckily, the methodology