The holidays can be a stressful time of year — for consumers and marketers alike. By now, your holiday marketing programs are in full swing, but there are still several things you can do to make sure this season is a success. Capitalizing on mobile shoppers is a good place to start since consumers are increasingly more likely to make purchases on smartphones and tablets. Marketers can expect mobile dominance in email viewership this season as well. According to Yesmail's third quarter benchmark report, more than half of all mobile sales are being completed on a tablet. Here are five tips to help your email program take advantage of this trend:
Although many pundits believe that social business is all grown up (I am not one of them), I continue to be surprised by how many companies still deploy social media listening platforms without really understanding why they are doing so. How can you listen, if you don’t know what you are listening for? Most folks will tell you that they want to listen to what the marketplace is saying about them (a.k.a. brand listening). But, once pushed, they will admit they are trying to gain executive mind share by producing eye candy PowerPoint decks and sharing them with their managers.
It may seem like digital communications are too new to have traditional silos, but there are companies out there that have pigeonholed these direct marketing channels into structured disciplines, legacy-style.
Jokes about former California Gov. Arnold Schwarzenegger's fall from grace just may be the perfect vehicle for improving search engine rankings in real time. That's true, at least, for the host of NBC's "Late Night With Jimmy Fallon."
Organizations are increasingly implementing some sort of social media strategy to meet the consumer on their level. But like any other marketing initiative, the results must be measured to determine the strategy going forward. Marketers need to monitor social media to understand and anticipate consumers’ desires, purchasing behaviors and attitudes towards a brand with the goal of increasing return on investment.
In this session, originally broadcast as part of the 2011 Direct Marketing Day @ Your Desk Virtual Show, we asked, are you sending a consistent brand message at every point of contact with your customer? And does that message matter to them? Recent studies show it doesn't, and that's a problem. It's critical that marketers align their brand with the values and attitudes of customers and appeal to them on an "emotional" level in order to remain viable.
In this fast-paced session learn how to present your brand across all channels in a meaningful and powerful way. See examples of how others have positioned their differentiation and increased overall response and loyalty.
You will learn how to:
- Appeal to consumers based on a better understanding of what motivates them
- Dive deep into understanding your customer intimately and then be able to better manage their perception by a closely managed experience
- Create and manage a holistic brand "filter" by which all messages are created
- Go beyond WHAT you sell and focus on WHY it matters Click here to view this session today.
Visit the DirectMarketingIQ eLearning page to get more information on archived and upcoming webinars and virtual shows.
Las Vegas-based Caesars Entertainment Corporation may never say "Et tu, Brute?" to its data. Betrayal may never happen because the gambling empire exemplifies how direct marketers can grasp customers' multichannel touch points with predictive analytics and spin single views of the customers into gold, says Jeff Zabin, research director at Evanston, Ill.-based research firm Gleanster.
Connecting the dots between various points of customer interaction with your brand can be difficult, especially as the variety of touchpoints increases with social media adoption.