Alliance Data Systems
Mobile has generated buzz lately as a rapidly growing tool for holiday shopping. But an annual survey by marketing services provider Epsilon suggests most people still aren’t crazy about getting messages on their mobile devices. The company’s "Channel Preference 2012" report found, for instance, that 80 percent of U.S. consumers surveyed are not yet interested in receiving location-based mobile offers during or after a visit to a brick-and-mortar store. Mobile users, however, were more likely to be open to receiving messages via digital means than non-users. Consumers overall continue to favor direct mail over email and company Web sites
As we look toward the end of 2012, one of the more troubling issues facing marketers is the focus the Federal Trade Commission (FTC), Congress and the media are putting on data brokers. While marketers are only one segment of the data broker debate and cannot resolve this issue alone, we must be proactive in defining our segment and restating and reaffirming our self-regulatory practices. If we are all following our stated "best practices," our arguments for continuing to self-regulate will carry more weight.
Man, do I hate saying: “I told you so.” Actually, who am I kidding? I absolutely love saying: “I told you so.” I love saying “I told you so” so much that there is a major political issue on which me and most of my family and friends disagree—which I won’t detail here—about which I have said I will manage my diabetes just well enough so I live long enough to say: “I friggin’ told you so.” I could be falling over into a diabetic coma with my kidneys rolling out the bottoms of my pant legs …