Picking up on my previous blog post, marketers have a lot of work to do, too, with consumers. Yes, we have 45-plus years of effective self-regulation on our side, and we've navigated fairly well into the digital and mobile age. We've kept self-regulation in marketing, more or less, intact where it comes to fair and free use of marketing data, even as the number of data users has grown extensively.
Senators John Kerry, and John McCain introduced a bill to the Senate floor last week entitled "The Commercial Privacy Bill Of Rights" that would reform and codify how Internet user data could be used online.
by Bob Hacker In the January 18, 1999 issue of Advertising Age I ran across this chilling statement by Editor in Chief Rance Crain, "Advertising's failure to produce results is reaching epic proportions … advertising can't be counted on to deliver upward sales momentum when it's most needed." I was reminded of a session I attended at an AdWeek seminar. I sneaked into a new business development seminar for general advertising agency principals. The seminar leader started with the following question, "Do your clients still think advertising works?" The agency presidents agreed that their clients still believed in advertising. His next line was, "Good,