Advantage Line

Want Fries and Shoes With That?
August 1, 2005

By Shari Altman Improve Your AOV With Well-crafted Upsells and Cross-sells. When you visit McDonald's or Hardee's and place your order for a burger or chicken sandwich and a beverage, you will almost certainly be asked, "Would you like fries with that?" At its core, upsells are just like those french fries—an added item that "goes with" your initial purchase. In fact, a telemarketer I worked with years ago even used the term "french frying" as a pseudonym for upselling. Cross-selling really is a variation on upselling, where an item is offered that doesn't necessarily "go with" your customer's initial purchase, but that