Adrea Rubin Marketing Inc.
As women assume expanded marketing leadership roles in our field, it’s well worth taking some notes.
Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit www.truenorthlist.com. About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and
A Beauty of a Market Even before Cleopatra made famous her kohl-rimmed eyes, women the world over sought out lotions, creams and powders to put their best face forward. And throughout the centuries, the desire for beauty products has only grown. The cosmetics industry basically is divided into three categories: skincare, haircare and color cosmetics. Citing research from Datamonitor, Cosmetics & Toiletries magazine puts the total cosmetic industry at $124 billion, with sales expected to top $145 billion by 2005. It also points to skincare and color cosmetics as industry growth areas, with estimated sales of $31 billion and $22.5 billion, respectively. Many Faces,
The direct marketing industry has witnessed its fair share of mergers and acquisitions in the past decade. But quite a few niche companies have remained holdouts in this urge to merge. Boutique list firms, says Adrea Rubin, founder of Adrea Rubin Marketing Inc. and Adrea Rubin Management Inc., have carved out their own space in the list industry and continue to serve clients without bringing ancillary services, like e-mail deployment or data modeling, in-house. Target Marketing Editor in Chief Hallie Mummert talked with Rubin this month to solicit her insights on what it means to be a boutique shop in the list industry. Hallie