For marketing teams, building depth and collaboration are key motivators of revenue growth. However, even the best marketing attribution and measurement strategies have room for improvement. Learn about the top ten demand generation mistakes and how you can plan for more accurate alignment in your own organization.
Accustomed to the seamless convenience of B2C e-commerce, today's B2B manufacturing buyers expect the same of their professional purchasing experiences. As the lines between B2B and B2C continue blurring, understanding customers’ expectations is growing ever complicated. Learn how you can meet the need of today’s B2B buyers and the motivations behind your customers purchasing decisions.
Providing excellent digital experiences in B2B has become the new imperative to meet growing customer expectations. However, when organizations begin a digital transformation journey, they’re often focused solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology comes into play. Find out if you’re ready for digital transformation.
Adobe to acquire one of the most respected B2B marketing automation platforms on the market, go head-to-head with Salesforce.
Adobe’s Drew Burns on how artificial intelligence (AI) is coming to the cloud, and what that will be like for marketers using them.
How a tech stack that marries Adobe Experience Manager with Salesforce CRM became one of the industry’s top marketing machines.
In a post-Cambridge Analytica world, Adobe is encouraging businesses to build relationships, trust and deliver meaningful experiences.