Adobe

Top 10 Demand Gen Mistakes Even the Most Sophisticated Marketers Make
June 30, 2020 at 4:12 pm

For marketing teams, building depth and collaboration are key motivators of revenue growth. However, even the best marketing attribution and measurement strategies have room for improvement. Learn about the top ten demand generation mistakes and how you can plan for more accurate alignment in your own organization.

Understanding the Needs of Today’s Digitally-Empowered Buyers OR How to Become Customer-Driven in Manufacturing
May 21, 2020 at 5:40 pm

Accustomed to the seamless convenience of B2C e-commerce, today's B2B manufacturing buyers expect the same of their professional purchasing experiences. As the lines between B2B and B2C continue blurring, understanding customers’ expectations is growing ever complicated. Learn how you can meet the need of today’s B2B buyers and the motivations behind your customers purchasing decisions.

4 Steps To Digital Transformation In B2B Commerce
May 21, 2020 at 5:37 pm

Providing excellent digital experiences in B2B has become the new imperative to meet growing customer expectations. However, when organizations begin a digital transformation journey, they’re often focused solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology comes into play. Find out if you’re ready for digital transformation.

6 Reasons Email Performance Is Increasing
February 27, 2018 at 8:00 am

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing.

10 Resources for Multitasking Marketers
December 15, 2017 at 8:00 am

The end of the year is a great time to evaluate how you’ve done things. Here are 10 time-saving resources for multitasking marketers.