Adobe to acquire one of the most respected B2B marketing automation platforms on the market, go head-to-head with Salesforce.
Adobe’s Drew Burns on how artificial intelligence (AI) is coming to the cloud, and what that will be like for marketers using them.
How a tech stack that marries Adobe Experience Manager with Salesforce CRM became one of the industry’s top marketing machines.
In a post-Cambridge Analytica world, Adobe is encouraging businesses to build relationships, trust and deliver meaningful experiences.
Rob Pinkerton, CMO of Morningstar, talks about marketing at one of the largest financial research firms in the world.
One might assume an enterprise’s IT department spends the most on technology (there’s a logic there, after all). But marketing