Activa

What I Think of Salesforce’s Decision to Buy ExactTarget for $2.5 Billion
June 5, 2013

Summary: Salesforce is trying hard and spending large to diversify from its CRM base. Today it announced plans to buy ExactTarget for $2.5 billion on top of about $1.5 billion it spent on companies such as Heroku, Radian6 and Buddy Media. ... “The CMO is expected to spend more on technology than the CIO by 2017,” said Marc Benioff, chairman and CEO, salesforce.com. “The addition of ExactTarget makes Salesforce the starting place for every company and puts salesforce.com in the pole position to capture this opportunity.”

The Dangers of Bifurcating Your Business
January 14, 2008

In 2007, ABC News and Charles Gibson squeaked out a victory over Brian Williams on NBC. Both left Katie Couric of CBS a distant third. When Charles Gibson was a host on ABC’s “Good Morning America,” I liked his loosey-goosey, laid-back demeanor and obvious ease as an interviewer in front of the camera and bantering with Diane Sawyer. With the switch to ABC’s “World News Tonight,” where he replaced the urbane, upbeat Peter Jennings, Gibson seems to have purposely changed his “Good Morning America” persona. At first he became the kindly country doctor of my childhood—Hop Allison—who used to make house calls. Lately I