Act-On Software

CMO Profiles for Success Look Like This
September 20, 2017 at 8:00 am

Most U.S. CMOs are female, all American CMOs are raised here, less than a third have educations beyond bachelor’s degrees and they’ve w

Can You Make Technology Part of the Marketing Team?
December 1, 2014

While making an emotional connection with customers is becoming more important, most of the experts we interviewed for this article saw technology as part of the solution, not the problem. The trick is not just to have technology that works for you, but to be able to use technology as an extension of your marketing department. Can you make technology part of the marketing team?

Can You Offer Emotional Value to Your Customers?
December 1, 2014

With all the emphasis on data and technology in today's marketing, it's too easy to forget that marketing is an emotional discipline. As the recession falls further into the past, we're seeing more and more that customers who've been primarily concerned about price for years are now looking for a reason, almost any reason, to choose a brand based on something more. Can your marketing meet the needs of these customers?