AccuData announced it will provide OSI Restaurant Partners, LLC (OSI) with its scalable, cost-effective customer and prospect database marketing solution, AccuBase. The company will roll out the customized, desktop marketing solution among their flagship brands. The OSI AccuBase solution is an integrated platform that includes a powerful email marketing tool allowing each brand to develop and execute sophisticated email campaigns right from their desktops.
AccuData Integrated Marketing™, a leading full-service database marketing firm, today announced the launch of SnapShot™, a cost-effective, automated database marketing analytics tool for the desktop that statistically profiles a company's best customers and finds new prospects just like them.
AccuData Integrated Marketing, a leading full-service database marketing firm, today announced the launch of AccuBase, its cost-effective customer and prospect database marketing solution.
Self-mailers—with their eye-catching formats, flashy designs, and nearly unlimited size, dimension, and finishing options—may get a good deal of the creative attention, but for most direct mailers, envelopes are the real go-to format. In the first half of 2006, some 65 percent of all efforts received by the Who’s Mailing What! Archive arrived in an envelope. In 2005 that number was a similar 64.2 percent, and in 2004, an only slightly lower 63 percent. With numbers like this, it’s easy to see why envelope creative, while perhaps not as exciting as its self-mailing cousin, is an important discipline to watch. Not only do mailers need