AccuData

AccuData to Provide AccuBase®,, Cost-Effective Database Marketing Solution for OSI Restaurant Partners, LLC
June 25, 2009

AccuData announced it will provide OSI Restaurant Partners, LLC (OSI) with its scalable, cost-effective customer and prospect database marketing solution, AccuBase. The company will roll out the customized, desktop marketing solution among their flagship brands.  The OSI AccuBase solution is an integrated platform that includes a powerful email marketing tool allowing each brand to develop and execute sophisticated email campaigns right from their desktops.

Eye on Envelopes: 5 Trends to Watch
August 9, 2006

Self-mailers—with their eye-catching formats, flashy designs, and nearly unlimited size, dimension, and finishing options—may get a good deal of the creative attention, but for most direct mailers, envelopes are the real go-to format. In the first half of 2006, some 65 percent of all efforts received by the Who’s Mailing What! Archive arrived in an envelope. In 2005 that number was a similar 64.2 percent, and in 2004, an only slightly lower 63 percent. With numbers like this, it’s easy to see why envelope creative, while perhaps not as exciting as its self-mailing cousin, is an important discipline to watch. Not only do mailers need